Programme of the Serious Game and Gamification Conference 2012
Simultaneous interpreting available in all lectures. Time for coffee break allowed.
Serious Game Conferences - Euskalduna conference centre
NOVEMBER 28 Wednesday
8.30-9.00 am ACCREDITATION
9.00-9.30 am OPENING EVENT
9.30am-10.15 am "Effective educational simulations"
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Samir AbouSamra
In addition to serving as CTO of DigiPen Corporation USA, Director of the RTIS programme, and Chair of the Computer Science Department at DigiPen Institute of Technology, Samra is also the simulation project director at Boeing. He was the Vice President of Operations at Nintendo Software Incorporated, Canada.
10.15-11.00 am Serious Games for Decision Making in F1 Races
Rod Nelson
Senior Performance Engineer at Lotus F1 Team. Former race engineer and Fernando Alonso's right-hand man. He develops tools to optimise decision-making strategies for racing, including a serious game that helps engineers decide when to make a pit stop, among other functions.
11.00-11.30am Coffee break – Networking
11.30am-12.15pmSerious Games: Opportunities, Challenges and Trends
Sue Bohle
Executive Director of the Serious Game Association and founder of The Bohle Company in Santa Monica. She helped Atari and Sesame Street introduce the first games for preschoolers.
12.15- 1.00pm It’s All About Behaviour
Scott Schnaars
General Manager of EMEA at Badgeville, the global leader in the gamification sector. The Badgeville platform is used by such leading firms as Deloitte, Dell, Universal, Danone, The Washington Post and Oracle, among others.
1.30-3.00pm NETWORKING BREAK & CONFERENCE LUNCH (included in registration fee)
3.00-3.45pm Club Ligeresa: The Club That Swallowed the Media Up... Through Play
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Ramiro Sueiro
Founding Partner and Executive Creative Director at Gestazión digital agency.
3.45-4.30pm Gamification: A User Loyalty Tool
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Atala Martín
Content Manager at TheRanking.com
4.30-4.45pm BREAK
4.45-5.30pm Axe Pro: The Game of Seduction
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Marcos Blanco
Founding Partner and Executive Director at Gestazion, digital agency.
5.30-6.15pm Gamification: What Marketing Learnt From Playing Angry Birds
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Sergio Jiménez
Co-Founder of Punto Extra and author of Game Marketing.
Serious Game Conferences - Euskalduna conference centre
NOVEMBER 29 Thursday
09.00-09.30 am ACCREDITATION
9.30-10.15am Learning Adventure
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Ruth Martínez
Specialist in creative processes in learning activities.
10.15-11.00am Capturing Cowboys: Training Handbook for the Twenty-First Century
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Mikkel Lucas Overby
Partner and Sales Manager of Serious Games Interactive, Denmark
11.00-11.30am Coffee break – Networking
11.30-12.15am How Serious Games Have Changed Corporate Training For Ever
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Ibrahim Jabary
Founder and CEO of Gamelearn.
12.15- 12.45pm Disney Stars : Selling Disney as a Travel Destination
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Aida Gochgarian – KTM Fun & Serious Game Festival Best Simulation Game
12.45- 1.15pm DragonBox: Demystifying Mathematics One Game at a Time
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Jean-Baptiste Huynh – WeWantToKnow Fun & Serious Game Festival Best Educational Game.
1.30-3.00 pm NETWORKING BREAK & CONFERENCE LUNCH (included in registration fee)
3.00-3.45pm VirtualRehab: Between Gaming and Rehabilitating
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Julio Álvarez
Director of the Health Unit at Virtualware.
3.45-4.15pm GVET: Military and Health Staff Training in Triage Methods
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Ángel Garijo Gonzalo – Arpexa Multimedia Fun & Serious Game Festival Best Health Game.
4.30-4.45pm BREAK
4.30-5.00pm Serious Games: Safe Surgery Checklist in the Operating Theatre
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Inés Gallego
Head of the Quality and Innovation Unit at the Galdakao-Usansolo Hospital in the Basque Health Service, Osakidetza
5.00-5.45pm Alternativa 13 : Health Rights Awareness Raising Alternate Reality Game
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Pilar Matías Gurrea,
Carme Romero and Paula Paunero Sánchez Anesvad foundation.
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Alhóndiga Bilbao - Activities
| Del 26 de noviembre al 2 de diciembre |
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| Del 26 al 30 de noviembre |
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| Del 30 de noviembre al 1 de diciembre |
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| Martes 27 de noviembre |
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| Jueves 29 de noviembre |
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| Viernes 30 de noviembre |
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| Sábado 1 de diciembre |
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Lectures at the Euskalduna Conference Centre
Keynote Speakers
Samir Abou-Samra, Rod Nelson, Scott Schnaars, Mikkel Lucas Overby,Sue Bohle, Julio Álvarez, Sergio Jiménez, Rut Martínez, Ramiro Sueiro, Marcos Blanco, Ibrahim Jabary , Inés Gallego Camiña, Pilar Matías Gurrea, Atala Martín...
Venues
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Campos Elíseos Theatre
Built in the early twentieth century (1901-1902) during the expansion of Bilbao and the development of the “Ensanche,” this theatre was designed by local architect Alfredo Acebal.
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Guggenheim Bilbao Museum
Canadian-American architect Frank Gehry's Guggenheim Museum Bilbao is one of the finest examples of the avant-garde in twentieth-century architecture...
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Alhóndiga Bilbao
AlhóndigaBilbao houses one of the city's most representative buildings, a cultural and leisure space with a varied offering for everyone visiting it.
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Euskalduna Conference Centre and Concert Hall
the Euskalduna has been awarded several international prizes, including the prestigious Apex Award for “World's Best Convention Centre”, granted in 2003 by the International Association of Congress Centres (AIPC), with representation from over 50 countries around the world.
